In this morning’s post on Business Insider, John Jantsch (author of Duct Tape Marketing) gives seven steps to spice up even the blandest of marketing plans.
Bon appétit!
At yesterday’s DFW Freelance Alliance luncheon roundtable—Social Media: What’s Working For You—lots of tools, websites and tips were shared. Here’s a list of recommended links from the discussion:…
When making the decision to purchase your product or service, where does your potential customer’s decision making process begin? When he or she:
a. Visits your website, blog or social media pages?
b. Receives a catalog, direct mail piece, e-mail or other piece of
marketing collateral?
c. Sees, hears or clicks on an ad?
d. Visits your brick-and-mortar location or when one of your
sales reps makes a call?
e. All of the above?
Actually, it’s none of the above.
Why did the prospect decide to seek you out online or in person? Was it magic? Happenstance? Luck? No.
Before your customers can visit your website, comment on your blog, become a fan on social networks and ultimately begin the initial stages of the sales process, there must first be awareness that your company and products even exist.
Customers can’t buy what they are unable to see. In order to make the sale, you must be visible.
To read the complete post, click here.
What’s the best way to break through the clutter and not only get the attention of your customers and prospects but also to convert them into frequent buyers and loyal fans? Blogging? Social media? E-Newsletters? Videos? Webinars? White papers?
Depending on your product/service and target audience, any of these can be effective strategies—but only if you have excellent content.
To read the complete post, click here.
For my friends in magazine publishing, this article gives seven tips for how magazines can use social media to engage readers:
But this advice isn’t limited to traditional print publications. Many of these tips can be implemented by any B2B or B2C firm that has a robust blog and attentive audience.
Submitted an article this morning on creating effective content for social media marketing for upcoming resource directory from @printwearmag. In the story, I discuss:
Look for it mid-March at http://www.printwearmag.com. And, of course, I’ll post a link to the story as well.
It’s been a busy day finalizing and submitting press releases to the media. One client launched a new mobile app that allows for product research through digital catalogs and another won a very prestigious industry award. Up next: completing a release for a client that has hired two new sales people. Business is good!
Sometimes I need a break from the words, the predictable alignment of the letters. With a click of the mouse, abstract forms fill the page and help me escape liner thought, enabling creation to begin once again.
