“Never be afraid to try something new.
Remember, amateurs built the ark.
Professionals built the Titanic.” —Dave Barry, humor columnist
Remember, amateurs built the ark.
Professionals built the Titanic.” —Dave Barry, humor columnist
March 2011
6 posts
Content Marketing Turns Press Releases Into Media Magnets →
contentmarketinginstitute.com
This article by Heidi Cohen, president of Riverside Marketing Strategies, offers five ways to turn your press releases into media magnets:
- Leverage Current Events
- Use A Survey
- Extend Holiday-Related Promotions
- Incorporate A Promotion
- Spotlight Customers
Blog Comments: A Powerful Marketing & Engagement Strategy →
socialmediaexplorer.com
In this post on Social Media Explorer, guest blogger David Murton explains why engaging in blog commenting is one of the best ways in increase your visibility to online readers interested in your niche. The advice is sound, and I’ll be implementing the tips he suggests.
Is The Social Media Tail Wagging The Content Marketing Dog?
When I came across a link to the blog post, “Don’t Let The Social Media Tail Wag The Content Marketing Dog,” I couldn’t wait to click through to read the story. The clever headline hooked me (as expertly written headlines should), but what kept me reading was the excellent content that followed.
Author Mike Sweeney (@mjsweeney) says, “Content marketing and social media marketing, while related, are two dramatically different disciplines and require different strategies, different tactics, different skill sets and different people.” This is such an excellent point; one that I believe if often misunderstood.
To read the complete post, click here.
“The people who oppose your ideas are inevitably those who represent the established order that your ideas will upset.”
—~ Anthony D’Angelo
SmallBizSummit Recap via @kikscore →
storify.com
Great recap of the #SmallBizSummit through attendee photos and tweets, including several of mine via @thepublicitygal. Thank you @kikscore for including me.
