I recently saw tweet from a new follower that linked to a seemingly interesting blog post, so I clicked through to check it out. The topic was why companies should hire U.S.-based copywriters rather than the cheaper offshore variety.
The post was well written and made a compelling argument, and the facts were peppered with some of the author’s personal experiences teaching English as a second language in Asia. While the blog was associated with a company that provides copywriting services, the post was educational and didn’t read as self-serving promotional material trying to drum up business.
I wanted to complement the author on crafting such a nice piece, so I scrolled down the page only to find the comments section closed. What? Really?
Confused, I went back to the top of the page to check publication date. Perhaps it was an older post from the archives? No, it was published just two weeks prior.
I don’t believe in ever closing comments—this is where some of the best content can be found (assuming the blog has an active and vocal readership base). This is why it was so completely baffling that there was no ability to have a dialogue with the author. And for a company that sells writing services, this sends the completely wrong message.
Disappointed, I left the website scratching my head…and feeling the immediate need to share the experience so you don’t make the same mistake.
There are many reasons to have a blog, and one should be to create dialogue between and within your audience. No one has all the answers, and a healthy discussion—even with points of view that are contrary—is essential for growth and change to happen. Denying yourself and your audience of this opportunity is simply bad business.
Takeaway: Content matters. This applies to content you write as well as the comments your audience shares. Don’t shun comments, even if what others write can potentially make you uncomfortable. Acknowledge their perspectives and agree to disagree.
Feedback: What do you think about blog comments? Do read them? Do you add to the conversation by posting your opinions? Keep the discussion going and share your ideas below!
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