Content Matters
“Content marketing is the ONLY marketing left.”
—Seth Godin
April 2011
24 posts
Is It A Blog? Or Content Marketing? →
mischaverheijden.tumblr.com
A great point that hasn’t been discussed enough, courtesy of mischaverheijden:
“If you treat blogging as a hobby, then your blog is not content marketing. If you treat blogging as a way to establish your credibility with consumers, then your blog is really good content marketing. You know, the kind that captures leads and increases sales.”
“Engagement is everything – and content is the currency.”
—Marcie Avram, Associate Publisher/Marketing & Content Strategy, Rodale Custom Content & Marketing. (via vermeiretim)
Busy Day? 5 Ideas For Quick Blog Posts →
ragan.com
I’m probably in the minority. I have a TON of ideas for blog posts but sometimes it’s hard for me to find the hours in the day to write them. But if this sounds like you and a blog post with maximum impact in minimal time is on your to-do list, check out “5 Ways To Create Engaging Blog Content—Fast” from the PR Daily blog.
Author Heidi Cohen offers these tips for squeezing in extra time to blog:
- Make a video.
- Use photographs to make your point.
- Interview high-profile experts, bloggers or customers in your niche.
- Curate information.
- Invite bloggers to help you.
To read the complete post, click here.
When Asking For Social Media, Do Companies Mean Content Marketing? →
marketingtrenches.com
When companies say they want to use social media as a marketing tool, do they really mean content marketing? Will Davis, managing partner at Right Source Marketing, thinks so.
“When companies learn more about what content marketing is—and that you can leverage your own content in the social media space—they almost always realize that’s what they really wanted to do, and social media is just one piece of their content marketing puzzle,” he writes.
Check out his complete post here.
March 2011
6 posts
“Never be afraid to try something new.
Remember, amateurs built the ark.
Professionals built the Titanic.” —Dave Barry, humor columnist
Remember, amateurs built the ark.
Professionals built the Titanic.” —Dave Barry, humor columnist
Content Marketing Turns Press Releases Into Media Magnets →
contentmarketinginstitute.com
This article by Heidi Cohen, president of Riverside Marketing Strategies, offers five ways to turn your press releases into media magnets:
- Leverage Current Events
- Use A Survey
- Extend Holiday-Related Promotions
- Incorporate A Promotion
- Spotlight Customers
Blog Comments: A Powerful Marketing & Engagement Strategy →
socialmediaexplorer.com
In this post on Social Media Explorer, guest blogger David Murton explains why engaging in blog commenting is one of the best ways in increase your visibility to online readers interested in your niche. The advice is sound, and I’ll be implementing the tips he suggests.
Is The Social Media Tail Wagging The Content Marketing Dog?
When I came across a link to the blog post, “Don’t Let The Social Media Tail Wag The Content Marketing Dog,” I couldn’t wait to click through to read the story. The clever headline hooked me (as expertly written headlines should), but what kept me reading was the excellent content that followed.
Author Mike Sweeney (@mjsweeney) says, “Content marketing and social media marketing, while related, are two dramatically different disciplines and require different strategies, different tactics, different skill sets and different people.” This is such an excellent point; one that I believe if often misunderstood.
To read the complete post, click here.
“The people who oppose your ideas are inevitably those who represent the established order that your ideas will upset.”
—~ Anthony D’Angelo
SmallBizSummit Recap via @kikscore →
storify.com
Great recap of the #SmallBizSummit through attendee photos and tweets, including several of mine via @thepublicitygal. Thank you @kikscore for including me.
February 2011
17 posts
“Three Rules of Work:
1. Out of clutter find simplicity.
2, From discord find harmony.
3. In the middle of difficulty lies opportunity.” —~Albert Einstein
1. Out of clutter find simplicity.
2, From discord find harmony.
3. In the middle of difficulty lies opportunity.” —~Albert Einstein
Spice Up Your Marketing Plan In 7 Steps →
businessinsider.com
In this morning’s post on Business Insider, John Jantsch (author of Duct Tape Marketing) gives seven steps to spice up even the blandest of marketing plans.
- Narrow your market focus.
- Position your business.
- Create education-based marketing materials.
- Never cold call.
- Earn media attention.
- Expect referrals.
- Live by a calendar.
Bon appétit!
Social Media: What’s Working For You? →
whycontentmatters.com
At yesterday’s DFW Freelance Alliance luncheon roundtable—Social Media: What’s Working For You—lots of tools, websites and tips were shared. Here’s a list of recommended links from the discussion:…
Can You Been Seen?
When making the decision to purchase your product or service, where does your potential customer’s decision making process begin? When he or she:
a. Visits your website, blog or social media pages?
b. Receives a catalog, direct mail piece, e-mail or other piece of
marketing collateral?
c. Sees, hears or clicks on an ad?
d. Visits your brick-and-mortar location or when one of your
sales reps makes a call?
e. All of the above?
Actually, it’s none of the above.
Why did the prospect decide to seek you out online or in person? Was it magic? Happenstance? Luck? No.
Before your customers can visit your website, comment on your blog, become a fan on social networks and ultimately begin the initial stages of the sales process, there must first be awareness that your company and products even exist.
Customers can’t buy what they are unable to see. In order to make the sale, you must be visible.
To read the complete post, click here.
Break Through The Clutter
What’s the best way to break through the clutter and not only get the attention of your customers and prospects but also to convert them into frequent buyers and loyal fans? Blogging? Social media? E-Newsletters? Videos? Webinars? White papers?
Depending on your product/service and target audience, any of these can be effective strategies—but only if you have excellent content.
To read the complete post, click here.
Use Content To Engage Your Audience →
mashable.com
For my friends in magazine publishing, this article gives seven tips for how magazines can use social media to engage readers:
- Curate Content
- Expand Editorial Content
- Offer Real-Time Expertise
- Catalyze Connections
- Leverage Influence
- Extend The Editorial Experience
- Monetize Social Media
But this advice isn’t limited to traditional print publications. Many of these tips can be implemented by any B2B or B2C firm that has a robust blog and attentive audience.
