In a recent LinkedIn Q&A forum, a question was asked about website content creation and strategy. What content creation methods are recommended? What kind of information should be included on About Us and Services Offered pages? What overall strategies should be in place.
When working with my clients on these types of issues, I always advise writing and designing from your audience’s perspective.
“My recommendation would be to develop your site content around what your customers need and want to know rather than what you want to say about your company/products/services. Look at what your customers’ pain points are and how your products/services solve those problems. Then write content that addresses client needs while showcasing your expertise—without overselling it.”
I continue with tips on developing case histories as a means to showcase experience as well as blogging to educate and inform buyers. To read my complete answer, click here.