<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0"><channel><atom:link rel="hub" href="http://tumblr.superfeedr.com/" xmlns:atom="http://www.w3.org/2005/Atom"/><description>Lisa Horn, CAS, is founder and chief content officer of Content Matters, where she writes about and teaches courses on content marketing, publishing, publicity and social media. An 18-year promotional products industry veteran, Horn works with a number of suppliers, distributors and service providers, consulting on their publicity, catalog and social media efforts.

Prior to launching Content Matters in 2008, Horn spent nearly 10 years on the staff of Promotional Products Business (PPB) magazine, with seven years as editor. She got her start in the promotional products industry in 1994 as an account executive with Dallas, Texas-based distributor Zimmerly &amp; Co., Inc.

A graduate of Oklahoma State University, Horn holds a B.S. in Business Administration with a major in marketing. She has been an active volunteer with the Dallas Chapter of the Association of Women in Communication, serving as programs chair (1999-2001), president (2001-2002), membership committee member (2009-2010) and communications chair (2010-2011).

She has also been a judge for both the AWC Clarion Awards (1999 and 2010) and the ASBPE Annual Azbee Awards of Excellence (2007) competitions (evaluating magazine feature article categories). Additionally, she has judged the PPAI Supplier Achievement Awards (2008-2010), PPAI Pyramid Awards (2008 and 2010) and PPAI Technology Awards (2011).

A self-proclaimed magazine lover and knowledge junkie, Horn could spend all day in the newsstand at her local Barnes &amp; Noble. Learn more at http://about.me/lisahorn.</description><title>Content Matters</title><generator>Tumblr (3.0; @whycontentmatters)</generator><link>http://whycontentmatters.tumblr.com/</link><item><title>"“I don’t know anything about luck. I’ve never banked on it, and I’m afraid..."</title><description>““I don’t know anything about luck. I’ve never banked on it, and I’m...</description><link>http://whycontentmatters.tumblr.com/post/16229451832</link><guid>http://whycontentmatters.tumblr.com/post/16229451832</guid><pubDate>Sat, 21 Jan 2012 10:00:05 -0600</pubDate><category>quote</category><category>luck</category></item><item><title>Bitchy bosses. Unhappy clients. There’s always so much...</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_lxpg4fP3Vl1qh0mjxo1_400.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Bitchy bosses. Unhappy clients. There’s always so much negativity in the world. Seems hard to escape it. Where’s the motivation to be good at your job, let alone anything else?&lt;/p&gt;
&lt;p&gt;And then you come across a site like &lt;a href="http://expertenough.com/" title="Expert Enough" target="_blank"&gt;Expert Enough&lt;/a&gt;. Launched just two months ago, this little ray of sunshine says the heck with being a Jack-of-all-trades. Finding your passion and being an expert at it is where’s it at.&lt;/p&gt;
&lt;p&gt;It’s practical advice with just enough gentle encouragement. “Good enough” is no longer good enough. It’s time to be great again.&lt;/p&gt;
&lt;p&gt;I haven’t had the pleasure of delving deep into the site yet, but it’s rising to the top of my must-read list. After you read the &lt;a href="http://expertenough.com/538/the-expert-enough-manifesto" title="Expert Enough Manifesto" target="_blank"&gt;manifesto&lt;/a&gt;, pictured above, you’ll be hooked, too. (You can even &lt;a href="http://www.cafepress.com/expertenough.594101608" title="Buy The Expert Enough Manifesto" target="_blank"&gt;buy&lt;/a&gt; the manifesto as a poster on Cafe Press. Damn smart.)&lt;/p&gt;
&lt;p&gt;Check ‘em out &lt;a href="http://expertenough.com/" title="Expert Enough" target="_blank"&gt;here&lt;/a&gt;.&lt;/p&gt;</description><link>http://whycontentmatters.tumblr.com/post/15949278098</link><guid>http://whycontentmatters.tumblr.com/post/15949278098</guid><pubDate>Mon, 16 Jan 2012 10:00:05 -0600</pubDate><category>expertise</category><category>manifesto</category></item><item><title>Good Blogging Karma (And How You Can Get Some)</title><description>Good Blogging Karma (And How You Can Get Some): Every now and then you hear about something...</description><link>http://whycontentmatters.tumblr.com/post/15722758464</link><guid>http://whycontentmatters.tumblr.com/post/15722758464</guid><pubDate>Thu, 12 Jan 2012 08:39:33 -0600</pubDate><category>facebook</category><category>blogging</category></item><item><title>Life Happens</title><description>John Lennon said, “Life is what happens to you while you’re busy making other plans.” That pretty...</description><link>http://whycontentmatters.tumblr.com/post/15017795294</link><guid>http://whycontentmatters.tumblr.com/post/15017795294</guid><pubDate>Fri, 30 Dec 2011 01:48:37 -0600</pubDate></item><item><title>No Comment: Why Closing Blog Comments Sends The Wrong Message</title><description>
I recently saw tweet from a new follower that linked to a seemingly interesting blog post, so I...</description><link>http://whycontentmatters.tumblr.com/post/8761204162</link><guid>http://whycontentmatters.tumblr.com/post/8761204162</guid><pubDate>Tue, 09 Aug 2011 09:33:00 -0500</pubDate><category>blogging</category><category>content marketing</category></item><item><title>I was recently chatting on Twitter with a Jordan Brown about a...</title><description>&lt;iframe src="http://player.vimeo.com/video/22100389" width="400" height="225" frameborder="0"&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;I was recently chatting on Twitter with a &lt;a title="Jordan Brown on Twitter" target="_blank" href="https://twitter.com/#!/whosjordanbrown"&gt;Jordan Brown&lt;/a&gt; about a weekly blog post called &lt;a title="Thankful Thursday I Am Literate" target="_blank" href="http://whoisjordanbrown.com/2011/08/04/thankful-thursday-i-am-literate/"&gt;Thankful Thursday&lt;/a&gt;, where each week she writes about one thing for which she is grateful. I complimented her on the concept because I believe we can all use more gratitude in our lives. Then the folks at &lt;a title="Happy Hap on Twitter" target="_blank" href="https://twitter.com/#!/myhappyhap"&gt;Happy Hap&lt;/a&gt; joined the conversation to let us know about the &lt;a title="365 Grateful on Twitter" target="_blank" href="https://twitter.com/#!/365grateful"&gt;365 Grateful&lt;/a&gt; project, which is now being turned into a documentary. LOVE IT! It’s such a great idea that I had to share it with you.&lt;/p&gt;
&lt;p&gt;Here are all the details from the &lt;a href="http://happyhap.tumblr.com/post/8468331967" target="_blank"&gt;happyhap&lt;/a&gt; blog:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p class="p1"&gt;&lt;strong&gt;&lt;span class="s1"&gt;365 GRATEFUL - THE DOCUMENTARY&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p class="p1"&gt;&lt;span class="s1"&gt;What happens when ordinary people unlock the remarkable powers of gratitude? In 2008, Brisbane based Hailey Bartholomew started the &lt;a href="http://365grateful.com/original-365-project" target="_blank"&gt;365 Grateful Project&lt;/a&gt; where she took one polaroid photo a day of something for which she felt grateful. &lt;/span&gt;&lt;/p&gt;
&lt;p class="p1"&gt;&lt;span class="s1"&gt;The effect, she says, was truly life-changing: &lt;/span&gt;“Seeing and celebrating the good in my life affected not only the way I felt spiritually and physically, but it improved my relationships with others, too. It was not long before it was hard to only take a single photo each day. The more I noticed and took photos, the more I began to notice the good and great moments in my life and wanted to capture them.”&lt;/p&gt;
&lt;p class="p1"&gt;&lt;span class="s1"&gt;What’s more, ever since Hailey put her project on &lt;a href="http://www.flickr.com/photos/poppysmiles/sets/72157604663676256/" target="_blank"&gt;Flickr&lt;/a&gt;, hundreds of people began to do their own 365 grateful projects (or similarly inspired ones). Soon the project went viral and individuals, schools, magazines and radio stations started talking about it. To this date, the 365 Grateful Project continues to impact people around the world.&lt;/span&gt;&lt;/p&gt;
&lt;p class="p2"&gt;In fact, the reactions have been so amazing that it is now being worked into a &lt;a href="http://365grateful.com/" target="_blank"&gt;documentary&lt;/a&gt; in which Bartholomew’s inspiring personal journey along with several interviews of comedians, authors, musicians and leaders in various fields to examine the power of gratitude on various areas of life, from marriage through to the brain. &lt;span class="s1"&gt; &lt;/span&gt;&lt;/p&gt;
&lt;p class="p2"&gt;To get some behind the scene insights, follow along the journey through the &lt;a href="http://365grateful.com/_blog/365_Grateful" target="_blank"&gt;365 Grateful blog&lt;/a&gt; as Hailey and her mother Toni approach with humour the ups and downs of making a film about gratitude as a mother/daughter team. &lt;/p&gt;
&lt;p class="p6"&gt;&lt;strong&gt;&lt;span class="s1"&gt;Be Inspired And…&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;&lt;span class="s1"&gt;Support the documentary through a &lt;a href="http://365grateful.com/giveonline" target="_blank"&gt;donation&lt;/a&gt; and &lt;/span&gt;&lt;span class="s4"&gt;see the message of gratitude spread&lt;/span&gt;&lt;span class="s1"&gt; &lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;&lt;ul&gt;&lt;li&gt;Get the word out about the movie by blogging, twittering or facebooking about 365 Grateful! Check here for a &lt;a href="http://365grateful.com/spread_the_word" target="_blank"&gt;synopsis&lt;/a&gt; of the documentary&lt;/li&gt;
&lt;/ul&gt;&lt;ul&gt;&lt;li&gt;Take a camera, write a journal or make a &lt;a href="http://drawhappy.wordpress.com/" target="_blank"&gt;drawing&lt;/a&gt; to express your gratitude on a daily basis and share it with others.&lt;/li&gt;
&lt;/ul&gt;&lt;/blockquote&gt;</description><link>http://whycontentmatters.tumblr.com/post/8645825923</link><guid>http://whycontentmatters.tumblr.com/post/8645825923</guid><pubDate>Mon, 08 Aug 2011 10:06:06 -0500</pubDate><category>grateful</category><category>documentary</category></item><item><title>Webinar Recap: Making Great Online Banners &amp; Creative</title><description>This week&amp;#8217;s Internet Marketing Club Wednesday Webinar featured Jay Berkowitz, the big cheese...</description><link>http://whycontentmatters.tumblr.com/post/8612245472</link><guid>http://whycontentmatters.tumblr.com/post/8612245472</guid><pubDate>Sun, 07 Aug 2011 15:26:28 -0500</pubDate></item><item><title>6 Tips For Creating Snackable Content</title><description>6 Tips For Creating Snackable Content: People are busy, and there’s more great content for...</description><link>http://whycontentmatters.tumblr.com/post/8611869263</link><guid>http://whycontentmatters.tumblr.com/post/8611869263</guid><pubDate>Thu, 04 Aug 2011 15:17:00 -0500</pubDate><category>content marketing</category><category>writing</category><category>blogging</category><category>tips</category></item><item><title>Twitter: 10 Steps To Tweeting Like A Pro</title><description>The Twitterverse may seem like a vast expanse of streaming, oftentimes useless, information. But for...</description><link>http://whycontentmatters.tumblr.com/post/8316943994</link><guid>http://whycontentmatters.tumblr.com/post/8316943994</guid><pubDate>Sun, 31 Jul 2011 19:12:02 -0500</pubDate><category>Social media</category><category>Twitter</category></item><item><title>Are You Damaging Your Reputation With Unattended Social Media Profiles?</title><description>
After recently reading an enlightening blog post on social media, I checked out the author’s bio...</description><link>http://whycontentmatters.tumblr.com/post/6493245670</link><guid>http://whycontentmatters.tumblr.com/post/6493245670</guid><pubDate>Mon, 13 Jun 2011 13:03:54 -0500</pubDate><category>Social media</category><category>audience development</category><category>branding</category><category>content marketing</category><category>reputation management</category><category>Twitter</category></item><item><title>Guest Blogging: How To Choose The Right Opportunity</title><description>Guest Blogging: How To Choose The Right Opportunity: Guest blogging is a great way to boost your...</description><link>http://whycontentmatters.tumblr.com/post/6461035213</link><guid>http://whycontentmatters.tumblr.com/post/6461035213</guid><pubDate>Sun, 12 Jun 2011 13:58:02 -0500</pubDate><category>blogging</category></item><item><title>Latte Art Turns To Darth Vader
I love Star Wars. And I love...</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_lma3pb3Zz91qh0mjxo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;strong&gt;Latte Art Turns To Darth Vader&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;I love Star Wars. And I love cappuccino (especially sipping it at a street-side cafe in Florence). Combine the two together and, well… you have Darth Vader latte art. For all the delicious details—without turning to the dark side—check out this Bit Rebels &lt;a title="Latte Art Turns To Darth Vader" target="_blank" href="http://www.bitrebels.com/geek/latte-art-turns-to-darth-vader-batman-more-for-inspiration/"&gt;post&lt;/a&gt;. Bellissimo!&lt;/p&gt;</description><link>http://whycontentmatters.tumblr.com/post/6215048020</link><guid>http://whycontentmatters.tumblr.com/post/6215048020</guid><pubDate>Sun, 05 Jun 2011 11:00:06 -0500</pubDate><category>star wars</category><category>art</category></item><item><title>The Death of Raymond Zack: No Heroes, Only Bystanders</title><description>The Death of Raymond Zack: No Heroes, Only Bystanders: When I read about how rescuers watched a...</description><link>http://whycontentmatters.tumblr.com/post/6182726211</link><guid>http://whycontentmatters.tumblr.com/post/6182726211</guid><pubDate>Sat, 04 Jun 2011 13:18:28 -0500</pubDate><category>priorities</category></item><item><title>The Future Of Blogging &amp; Social Media Marketing
In 2007,...</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_lm6b0hSrb81qh0mjxo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;strong&gt;The Future Of Blogging &amp; Social Media Marketing&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;In 2007, only 16% of U.S. companies used blogging for marketing purposes. Today, it’s 39%. And in 2012, it’s projected to hit 43%.&lt;/p&gt;
&lt;p&gt;These are just some of the interesting factoids in this infographic from &lt;a title="Remarkablogger on Twitter" target="_blank" href="https://twitter.com/#!/remarkablogger"&gt;Michael Martine (aka Remarkablogger)&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;The most surprising (to me) is the 93% success rate of using Message Boards as well as YouTube, as these are both used much less than Facebook.&lt;/p&gt;
&lt;p&gt;Smart marketers know how important is it to establish a presence in underutilized media that is growing in popularity—before their competition does. Will you capitalize on the opportunity?&lt;/p&gt;

&lt;p&gt;&lt;span&gt;&lt;/span&gt;&lt;/p&gt;</description><link>http://whycontentmatters.tumblr.com/post/6113981418</link><guid>http://whycontentmatters.tumblr.com/post/6113981418</guid><pubDate>Thu, 02 Jun 2011 14:00:06 -0500</pubDate><category>infographic</category><category>blogging</category><category>Social media</category></item><item><title>LinkedIn Best Answer: Website Content Creation &amp; Strategy</title><description>LinkedIn Best Answer: Website Content Creation &amp; Strategy: In a recent LinkedIn Q&amp;A forum, a...</description><link>http://whycontentmatters.tumblr.com/post/6109688594</link><guid>http://whycontentmatters.tumblr.com/post/6109688594</guid><pubDate>Thu, 02 Jun 2011 11:00:06 -0500</pubDate><category>content marketing</category><category>website</category><category>LinkedIn</category><category>writing</category></item><item><title>Webinar Recap: The Ten Golden Rules For Podcasting</title><link>http://whycontentmatters.tumblr.com/post/6081027633</link><guid>http://whycontentmatters.tumblr.com/post/6081027633</guid><pubDate>Wed, 01 Jun 2011 15:26:03 -0500</pubDate></item><item><title>Where Is The Best Place To Order Custom Promotional Items?</title><description>Where is the best place to order custom promotional items? Here&amp;#8217;s my answer on Quora.

How do...</description><link>http://whycontentmatters.tumblr.com/post/6073083221</link><guid>http://whycontentmatters.tumblr.com/post/6073083221</guid><pubDate>Wed, 01 Jun 2011 10:06:00 -0500</pubDate><category>promotional products</category><category>quora</category></item><item><title>Social Media Rulebook Isn't Necessary, Just Common Sense</title><description>Social Media Rulebook Isn't Necessary, Just Common Sense: Earlier today, I retweeted a...</description><link>http://whycontentmatters.tumblr.com/post/5938722659</link><guid>http://whycontentmatters.tumblr.com/post/5938722659</guid><pubDate>Sat, 28 May 2011 14:23:00 -0500</pubDate><category>Social media</category></item><item><title>Isn’t it funny how when reading about one topic—in...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_lkruprYH421qedj2ho1_500.png"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Isn’t it funny how when reading about one topic—in this case, infographics—you come across another post that’s the perfect complement?&lt;/p&gt;
&lt;p&gt;As a follow up to my previous post, this commentary by &lt;a href="http://futurejournalismproject.org/post/5243999590/jumping-the-shark" target="_blank"&gt;futurejournalismproject&lt;/a&gt; asks “How do you know with the infographic jumps the shark? The answer: when there are charts of charts, as in this &lt;a href="http://junkcharts.typepad.com/junk_charts/2011/04/light-entertainment-a-self-referencing-chart.html" target="_blank"&gt;An Infographic of Infographics&lt;/a&gt; from &lt;a title="Good" target="_blank" href="http://www.good.is/"&gt;Good&lt;/a&gt;.&lt;/p&gt;</description><link>http://whycontentmatters.tumblr.com/post/5389869585</link><guid>http://whycontentmatters.tumblr.com/post/5389869585</guid><pubDate>Wed, 11 May 2011 08:06:06 -0500</pubDate><category>infographic</category></item><item><title>How To Plan For An Infographic</title><description>How To Plan For An Infographic: I dig infographics. And if you’re like me, you probably do,...</description><link>http://whycontentmatters.tumblr.com/post/5389806812</link><guid>http://whycontentmatters.tumblr.com/post/5389806812</guid><pubDate>Wed, 11 May 2011 08:00:06 -0500</pubDate><category>infographic</category><category>content marketing</category></item></channel></rss>
